1. Work on Google Ads campaign & ad copy creation, management, and optimization 2. Work on daily bid optimizations and KPI goals 3. Work on target editing, keyword management, event tracking 4. Working on website’s SEO, SEM 5. Analyze the performance of ads with Google Analytics/Google Tag Manager 6. Work on website traffic and performance tracking/reporting using tools like Google Analytics, Google Search Console, SEMrush, SimilarWeb, etc. & create dashboards 7. Work on weekly & monthly reports 8. Collaborate with agencies and other vendor partners 9. Design, build and maintain our social media presence 10. Brainstorm new and creative growth strategies through digital marketing
